Louis Vuitton's Fall/Winter 2019-20 collection, unveiled in March of that year at Paris Fashion Week, marked a significant moment in the brand's ongoing evolution. The collection itself, with its blend of classic tailoring and contemporary silhouettes, was a testament to the house's enduring legacy and its forward-thinking approach to design. But it was the accompanying advertising campaign, masterfully lensed by renowned photographer Collier Schorr, that truly brought the collection's spirit to life. This campaign, featuring a stellar cast including Léa Seydoux, Samara Weaving, and Zhong Chu Xi, transcended the typical fashion advertisement, offering instead a compelling narrative of modern womanhood.
This article delves deep into the artistry and impact of the Louis Vuitton Fall 2019 campaign, exploring Schorr's unique photographic style, the significance of the chosen cast, and the overall message conveyed through the images. We'll analyze the campaign's success in representing the collection's core themes and its contribution to the broader conversation surrounding fashion photography and brand identity.
Louis Vuitton Fall Winter 2019.20 Photographed by Collier Schorr:
The foundation of the campaign lies in the collection itself: Louis Vuitton Fall Winter 2019.20. Nicolas Ghesquière, Louis Vuitton's artistic director at the time, presented a collection that was both classic and subversive. He skillfully blended the house's signature elegance with a distinctly modern edge, incorporating elements of sportswear, tailoring, and avant-garde design. The collection featured a diverse range of pieces, from impeccably tailored suits to flowing dresses and statement outerwear. This eclectic mix provided a rich tapestry for Schorr's lens to interpret and translate into a compelling visual story. The photographer's choice of setting and styling further enhanced the collection's versatility, showcasing its adaptability to different contexts and personalities.
Louis Vuitton Fall 2019 Campaign: A Collaborative Masterpiece:
The Louis Vuitton Fall 2019 campaign wasn't just about showcasing clothes; it was about creating a mood, a feeling, a conversation. Collier Schorr's distinct aesthetic, known for its raw honesty and intimate portrayal of its subjects, perfectly complemented the collection's nuanced design. Schorr's work often features a sense of quiet contemplation, a focus on the individual, and a celebration of natural beauty. This approach proved to be incredibly effective in conveying the essence of the Louis Vuitton Fall 2019 collection, which itself prioritized individuality and a sophisticated sense of self.
The campaign didn't rely on heavily stylized imagery or overly glamorous settings. Instead, Schorr opted for a more naturalistic approach, allowing the models' personalities and the clothes themselves to take center stage. This resulted in a campaign that felt both authentic and aspirational, a rare combination in the often-overly-produced world of high fashion advertising.
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